Cadbury Koala Rescue

Proactive

INSIGHT

Koalas are fighting for survival with the bushfires. Australia’s environment minister has said up to 30%
of koalas on the New South Wales mid-north coast may have been killed
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Cadbury uses a koala character to promote Caramello Koala chocolate bars.

IDEA
Let’s get Caramello Koala to help the wildlife affected by bushfires


EXECUTION
Let’s have Caramello Koala leave his packaging to raise awareness of the real wildlife suffering from bushfires.
Purchases of the Caramello Koala become donations towards helping in the bushfires