Features you can feel

Agency: GTB

CHALLENGE 
Launch the luxurious Ford Endura in a way that highlights the deluxe features of the car.

INSIGHT
Guided meditation and Autonomous Sensory Meridian Response (ASMR) help people relax.

IDEA 
Let’s allow our audience to embrace the finer things in life by turning our ads into relaxing meditation sessions,
through the power of ASMR.

EXECUTION
Adapting all the trademarks of ASMR and guided meditations our product videos will dramatise
the luxurious touch and feel of the Endura’s interior, right down to the fine stitching.
Filled with an immense attention to detail, you can almost feel the plush leather, the masterfully crafted stitching,
and the satisfying ‘thud’ of your car door blocking out the chaos of the outside world. 




POSTERS
Sharing the features as a form of luxury within the Ford Endura

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