Burger King x Minecraft Dungeons

The Quest for the Fiery Forge Whopper.

(PROACTIVE)

INSIGHT

Gamers enjoy fast foods while gaming.
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Minecraft Dungeons has ten million players and a game location called the Fiery Forge.
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IDEA

What if we created a Downloadable Content (DLC) quest for the Flame Grilled Whopper within a game?

EXECUTION

Team up Burger King and Minecraft with an in-game quest for The Fiery Forge Whopper - AKA The Flame Grilled Whopper. 




Participants that complete the Fiery Forge Whopper Quest get their name inscribed in the Hall of Flames.


Participants that complete the quest score a prize code and a link to the Burger King website, where they provide their code
and delivery details and then receive their prize of a Fiery Forge Whopper delivered to their doorstep. 


. 
Delivery boxes on the back of the motorbikes will be fitted with small smoke machines to further
emphasis the flames used in making these Firy Forge Whoppers.


Packaging design of the Fiery Forge Whopper will look like it also came from in the game.