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KitKat

‘Have a break’ prerolls of well known GIFs

(PROACTIVE)

INSIGHT
GIFs are on a never-ending loop.

IDEA

What if we showed the characters within the GIFs having a break?

EXECUTION

Let’s have pre-rolls that recreate famous GIFs, where they are seen having a break from their never-ending loops.

EXAMPLES

   
Kermit walks off stage and comes back into view with a KitKat.


  
Lo-fi girl taking a break from study and enjoying a KitKat.


. 
Jonah Hill taking a break with a KitKat.
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