Little Creatures
Beer with a vested interest in saving the bees
(PROACTIVE)INSIGHT
Bees are important to our livelihood as they help to pollinate most of the crops we eat, and many that feed farm livestock.
Insight Link
Replacing sugar with honey could lower blood sugar levels and prevent weight gain or aid in weight loss.
Insight Link
Sugar has been a key ingredient in creating alcohol.
IDEA
Let's create a beer that has a vested interest in helping save the Bees
EXECUTION
As honey is a natural sugar substitute, let's use honey in the fermentation process of beer.
Create a beer campaign that dedicates profits towards beekeepers and the preservation of Bees.
Helping the Bee population becomes as easy as enjoying a cold beer
BENEFITS
Potential for a public relations campaign demonstrating corporate environmental and social responsibility
It will open new markets with an environmentally friendly product
OOH
