Movember x Super Mario Bros.
Iconic moustaches within gaming
(PROACTIVE)INSIGHT
The iconic Super Mario Brothers are ideal ambassadors for men’s health.
Their mustaches are seen in over 70 million consoles worldwide.
Insight Link
IDEA
What if Mario and Luigi shave their mustaches to raise donations and improve men’s health awareness?
EXECUTION
Mario and Luigi shave their moustaches for Movember with opportunities to educate and raise donations for men’s health at intervals.
Each week Mario and Luigi will update us on regrowing their mustaches via Social Media and Digital Advertising.
MOVEMBER PAGE DESIGN
Follow the Mario Bros. progress of donations for Movember on the Movember website.
SOCIAL MEDIA
An announcement via Facebook on Mario and Luigi joining the support for Movember.
An announcement via Instagram on Mario and Luigi joining the support for Movember.
Each week we are updated with Mario and Luigi’s progress in regrowing their moustaches for Movember.
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At the end of Movember, we congratulate everyone that helped the Super Mario Bros. in their efforts of raising donations for Movember.
DIGITAL BANNERS
To drive further traffic to the Movember website for donating and helping Mario and Luigi raise funds for the cause.
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A print ad within a magazine where a QR code is included to drive traffic to the Movember website.
MERCHANDISE EXAMPLE
Movember and Nintendo create joint merchandise in order to further raise funds towards Movembers cause.
