Samsung
Agency: We are Social
ECD: Ben Clare
Snr. Copywriter: Lucy Everett
Art Director: Tobias McCullagh
Galaxy Tab S9 Ultra Tablet
CHALLENGE
To create engaging content of the Tab S9 Ultra for viewers via the Influencer Fuslie.
INSIGHT
There is a potential advertising advantage in leveraging an influencer to inspire their viewers
about the Galaxy Tab S9 Unltra Tablet capabilities, in-line with the Samsung campaign message.
IDEA
Samsung believe they can advantageously align with Fuslie to inspire viewers
about the Galaxy Tab S9 Ultra Tablet and further their campaign message – “See Great, Be Great”.
EXECUTION
We created a video of Fuslie going out into the world, taking in inspiration from around
her to come up with a new outfit for her cat Mushroom (Mushy). She uses the Galaxy Tab S9 Ultra
throughout the journey, capturing points of inspiration for designing a cat outfit for Mushy.
There is subtle supers of product features blended into the environment as she is taking in inspiration.
16 : 9
STILLS
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To create engaging content of the Tab S9 Ultra for viewers via the Influencer Fuslie.
INSIGHT
There is a potential advertising advantage in leveraging an influencer to inspire their viewers
about the Galaxy Tab S9 Unltra Tablet capabilities, in-line with the Samsung campaign message.
IDEA
Samsung believe they can advantageously align with Fuslie to inspire viewers
about the Galaxy Tab S9 Ultra Tablet and further their campaign message – “See Great, Be Great”.
EXECUTION
We created a video of Fuslie going out into the world, taking in inspiration from around
her to come up with a new outfit for her cat Mushroom (Mushy). She uses the Galaxy Tab S9 Ultra
throughout the journey, capturing points of inspiration for designing a cat outfit for Mushy.
There is subtle supers of product features blended into the environment as she is taking in inspiration.
16 : 9
STILLS
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