Babymite
Pitch (2018)
INSIGHT
Babies can be noisy
IDEA
What if we could sooth them with the great Aussie taste that is Vegemite?
EXECUTION
Let’s create a baby version of vegemite? with less salt content for babies - Babymite
Babymite will be a specially sized Vegemite jar with a dummy attached to the inside of the lid.
We will stock Babymite in the baby food aisle in supermarkets and promote it through baby blogs and
baby books and baby magazines.
CREDITS
Art Director: Tobias McCullagh
Copywriter: Ted Brearley
OOH
POS
GENDER REVEAL
Let’s create colour lids for new parents to reveal to their family and friends online their baby’s gender
in the most Australian way possible, Vegemite Babymite!
SOCIAL MEDIA POST
CAR STICKER
