Art Direction
with Generative AI
(MidJourney, Photoshop Generative Fill, image-to-video AI) In the rapidly evolving landscape of various industries, Artificial Intelligence (AI) has been a disruptive force,
and my curiosity led me to explore its application within the realm of advertising.
AI Education:
Institute of Applied Tech NSW & CSIRO
- Introduction to Artificial Intelligence
- Responsible Artificial Intelligence
- Generative AI and its Business Applications
Google
- Introduction to Generative AI
- Introduction to Large Language Models (LLMs)
- Introduction to Responsible AI
Microsoft
- Microsoft Certified: AI Fundamentals (complete)
link
The Buff Peanut Butter
The concept was generated through Midjourney.
Brought to life through LUMA image-to-video
Insight: Peanut Butter is a good source of protein and healthy fats.
Idea: What if peanut butter helped bodybuilders get their protein intake?
Execution: A buff man made of peanut butter flexing muscles.
The Hippo Song
This was created through AI - Midjourney and PixVerse.
Playing around with AI for the purpose of creativity and advertising.
Music Credit: Oscar Isaac "The Hippo Song"
Spicy Chicken
Insight: Chickens are prey to predators such as foxes, etc.
Idea: What if the natural predators of chicken ate some spicy chicken and started breathing fire?
Execution: A campaign idea featuring natural predators cat, fox, snake, etc.
breathing fire from eating spicy chicken.
Made through Midjourney & Pixverse.
Plus a bit of Photoshop and Premier.
Check Your Balls
Insight: Testicular Cancer is generally found through self-examination.
Idea: There is a meme called ‘Pondering my orb’ - a Wizard looking into his orb.
What if we used this analogy to get guys to self-examine their balls?
Execution: A wizard examining his ‘orbs’ and sharing how he looks for lumps or changes on his ‘orbs’.
A way of getting guys to self-examine around Testicular Cancer awareness.
This idea can tap into pop culture like Harry Potter, LOTR, and D&D - having an audience base of young men.
Testicular cancer is most common in younger men, particularly those between the ages of 20 and 40.
The average age of a testicular cancer patient is 33 years old
A rough concept
Mouth Wash
A simple Listerine / mouthwash idea of turning the dangling uvula in the mouth into hanging mint leaves
Midjourney and a bit of Photoshop to get the concept right with hanging mint leaves
Pixverse and Premier Pro for video generation
Halloween | Spooky Old Pillow
Insight: The yellow pillow stains are pretty gross. They're made of oils, sweat, skin cells, etc.
Idea: What if we turned these yellow pillow stains into Halloween monsters?
Execution: Let's turn the yellow stains on pillows into freaky Halloween faces to remind people to buy fresh/new pillows.
Animated through LUMAlabs AI
Music sample: https://soundcloud.com/sei_peridot/spook2
Monster voice by: Myself
Dancing Sloths
Insight: Sloths are slow creatures and nocturnal.
Idea: What if an energy drink gave them a boost to dance in the night?
Execution: Dancing sloths enjoying a good night out.
Image initially generated through Midjourney.
Animated through LUMAlabs AI.
AI Music sample: www.udio.com/songs/dH2WTNSVMvsFiXzhNaqU9U
Rebel Cows
Insight: It's common knowledge that cow milk is used to make cheese
Idea: What if the strong & bitey flavour of the Bega cheese is made from the milk of extra rebellious cows?
Execution: A rebel cow shredding guitar like Gene Simmons from KISS
This idea could be expanded to other well-known people with a rebellious streak to them
Midjourney for image generation and a little editing in Photoshop.
RunwayML for image to video.
AI Music sample: https://www.udio.com/songs/67EseGkDeZQtiYaH9VFqj3
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Puffer Jacket Hot Air Balloon
Insight: Puffer jackets keep you warm by trapping body heat and preventing it from diffusing into the cold air around you.
Idea: Hot air balloons work in the same principle of trapping hot air - to float.
Execution: Let’s make a puffer jacket hot air balloon.
Image initially generated through Midjourney.
Animated through RunwayML.
sound sample: https://pixabay.com/sound-effects/hotairbaloontorch-60586/
Peg Leg Fix
Insight: Gorilla Glue is also 100% waterproof.
Pirates sail the seven seas.
Idea: What if a pirate broke their wooden peg leg? Gorilla Grip Glue could put it back together even under wet conditions.
Execution: A visual of a pirate's broken peg leg.
Generated through Midjourney and edited in Photoshop.
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TRIPLE DENIM
Insight: Double denim is the term when you wear denim jeans and shirts.
Idea: If someone was wearing denim lingerie underneath as well, that is technically triple denim.
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ALLEN KEY ORNAMENT
Insight: Luxury cars such as Mercedes and Jaguar have ornaments on their cars.
The Allen key is essential in all of IKEA’s assembly kit
Idea: The Allen key would be a fitting hood ornament if they built cars.
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In the words of Austin Kleon,
"Creative people need time just to sit around and do nothing."
Midjourney and Generative AI serve as tools to liberate time for contemplation and ideation,
pushing beyond the superficial to create truly impactful ideas.
and my curiosity led me to explore its application within the realm of advertising.
AI Education:
Institute of Applied Tech NSW & CSIRO
- Introduction to Artificial Intelligence
- Responsible Artificial Intelligence
- Generative AI and its Business Applications
- Introduction to Generative AI
- Introduction to Large Language Models (LLMs)
- Introduction to Responsible AI
Microsoft
- Microsoft Certified: AI Fundamentals (complete)
link
The Buff Peanut Butter
The concept was generated through Midjourney.
Brought to life through LUMA image-to-video
Insight: Peanut Butter is a good source of protein and healthy fats.
Idea: What if peanut butter helped bodybuilders get their protein intake?
Execution: A buff man made of peanut butter flexing muscles.
The Hippo Song
This was created through AI - Midjourney and PixVerse.
Playing around with AI for the purpose of creativity and advertising.
Music Credit: Oscar Isaac "The Hippo Song"
Spicy Chicken
Insight: Chickens are prey to predators such as foxes, etc.
Idea: What if the natural predators of chicken ate some spicy chicken and started breathing fire?
Execution: A campaign idea featuring natural predators cat, fox, snake, etc.
breathing fire from eating spicy chicken.
Made through Midjourney & Pixverse.
Plus a bit of Photoshop and Premier.
Check Your Balls
Insight: Testicular Cancer is generally found through self-examination.
Idea: There is a meme called ‘Pondering my orb’ - a Wizard looking into his orb.
What if we used this analogy to get guys to self-examine their balls?
Execution: A wizard examining his ‘orbs’ and sharing how he looks for lumps or changes on his ‘orbs’.
A way of getting guys to self-examine around Testicular Cancer awareness.
This idea can tap into pop culture like Harry Potter, LOTR, and D&D - having an audience base of young men.
Testicular cancer is most common in younger men, particularly those between the ages of 20 and 40.
The average age of a testicular cancer patient is 33 years old
A rough concept
Mouth Wash
A simple Listerine / mouthwash idea of turning the dangling uvula in the mouth into hanging mint leaves
Midjourney and a bit of Photoshop to get the concept right with hanging mint leaves
Pixverse and Premier Pro for video generation
Halloween | Spooky Old Pillow
Insight: The yellow pillow stains are pretty gross. They're made of oils, sweat, skin cells, etc.
Idea: What if we turned these yellow pillow stains into Halloween monsters?
Execution: Let's turn the yellow stains on pillows into freaky Halloween faces to remind people to buy fresh/new pillows.
Animated through LUMAlabs AI
Music sample: https://soundcloud.com/sei_peridot/spook2
Monster voice by: Myself
Dancing Sloths
Insight: Sloths are slow creatures and nocturnal.
Idea: What if an energy drink gave them a boost to dance in the night?
Execution: Dancing sloths enjoying a good night out.
Image initially generated through Midjourney.
Animated through LUMAlabs AI.
AI Music sample: www.udio.com/songs/dH2WTNSVMvsFiXzhNaqU9U
Rebel Cows
Insight: It's common knowledge that cow milk is used to make cheese
Idea: What if the strong & bitey flavour of the Bega cheese is made from the milk of extra rebellious cows?
Execution: A rebel cow shredding guitar like Gene Simmons from KISS
This idea could be expanded to other well-known people with a rebellious streak to them
Midjourney for image generation and a little editing in Photoshop.
RunwayML for image to video.
AI Music sample: https://www.udio.com/songs/67EseGkDeZQtiYaH9VFqj3
Puffer Jacket Hot Air Balloon
Insight: Puffer jackets keep you warm by trapping body heat and preventing it from diffusing into the cold air around you.
Idea: Hot air balloons work in the same principle of trapping hot air - to float.
Execution: Let’s make a puffer jacket hot air balloon.
Image initially generated through Midjourney.
Animated through RunwayML.
sound sample: https://pixabay.com/sound-effects/hotairbaloontorch-60586/
Peg Leg Fix
Insight: Gorilla Glue is also 100% waterproof.
Pirates sail the seven seas.
Idea: What if a pirate broke their wooden peg leg? Gorilla Grip Glue could put it back together even under wet conditions.
Execution: A visual of a pirate's broken peg leg.
Generated through Midjourney and edited in Photoshop.
TRIPLE DENIM
Insight: Double denim is the term when you wear denim jeans and shirts.
Idea: If someone was wearing denim lingerie underneath as well, that is technically triple denim.
ALLEN KEY ORNAMENT
Insight: Luxury cars such as Mercedes and Jaguar have ornaments on their cars.
The Allen key is essential in all of IKEA’s assembly kit
Idea: The Allen key would be a fitting hood ornament if they built cars.
In the words of Austin Kleon,
"Creative people need time just to sit around and do nothing."
Midjourney and Generative AI serve as tools to liberate time for contemplation and ideation,
pushing beyond the superficial to create truly impactful ideas.