AVAILABLE FOR FREELANCE | Melbourne, Sydney, Brisbane

TOBIAS MCCULLAGH
ART DIRECTOR  &  IDEAS MACHINE

PORTFOLIO        ABOUT

A WAY TO REACH ME



LinkedIn is a good way to reach me - link.


WHO IS THIS GUY?



I'm a creative who gets unreasonably excited about solving problems - I’ll brain dump thoughts and ideas in finding an answer to the brief. I even keep a slides app of half-baked thoughts and ideas that come to me at any moment.

As a kid, my first day of Boy Scouts involved being chased by another boy scout wielding an axe, which immediately revealed a hidden talent for running. That was my first and last day of Boy Scouts. If I can outrun another kid with a heavy axe, I’m ready for anything.

These days, I channel that energy into rock climbing instead, hitting the indoor walls 1-2 times a week and occasionally venturing outdoors when climbing friends are going outdoors. Though I stick to easy climbs for now.

I once waited 2+ hours in line to shake Christopher Lloyd's hand and watch his signature form on paper - Worth it!

Enjoy a good costume party - the more low-budget and creative, the better (my Dali costume remains a personal highlight).

When the metaverse was having its moment, I taught myself 3D design to build brand experiences in virtual spaces. Even Snoop Dogg bought real estate in there. The metaverses didn't quite take off, but my curiosity did - which is why I'm now exploring AI and figuring out what it actually means for creative work.

On the lookout for more work and not tied to one city - I'm happy to fly to Sydney, Melbourne, Brisbane, or New Zealand for freelance (3+ weeks to a couple of months).

If you have briefs, I'll be there.



AGENCIES

We Are Social | Sydney
Khemistry | Brisbane
Wunderman Thompson /  GTB (Ford) | Melbourne
Ogilvy | Melbourne



CLIENTS
BMW & MINI, Ford, Bentspoke Beer, TAFE Queensland, Government (cybersecurity, agriculture, etc.), Mental Health, Samsung, AFL, McCains, 


CAREER ACHIEVEMENTS
I am ambitious and am personally working towards developing ideas I hope will win awards...


The Right Brain Workout 2nd Edition - 2020

Contributed to The Right Brain Workout 2nd Edition by Russel Howcroft & Alex Wadelton

The Right Brain Warm Up - 2020

Got the opportunity to be a guest speaker on Alex Wadelton’s podcast

JWT London YES Awards 3rd Place

I competed with students and graduates within London for a placement at JWT London.


Idea on the Wall - AWARD school

I went to the AWARD school graduation and found that I got an idea on the wall.


Master's Degree with Distinction - RMIT

Not only did I do a Master's Degree, but I achieved a Distinction overall. It was hard work.



PERSONAL ACHIEVEMENTS
Worked with a gaming influencer - 2023
I’m a bit of a gamer, so working with Fuslie, a prominent gaming influencer, was cool

Metaverse Folio - 2023
Self-taught on 3D modelling and created a virtual portfolio on Decentraland
https://play.decentraland.org/?position=109,40

Designed wearables within a metaverse - 2022
Selling Wearable NFTs on Decentraland

Dry July Participant - 2020

Participated in Dry July to raise awareness for Cancer Research
Raised $159 during the period of COVID