AUTOMOTIVE
LOTS OF CAR ADS
Client: BMW, MINI, Ford
Art Director: Tobias McCullagh
CopyWriter: Ted Brearley
I did Automotive for 2 years. We made ads every day and got to know the client (and their needs) really well. Here’s a selection of ads and things I’ve made for BMW & MINI, and FORD.
BMW & MINI
CREDITS
CD: Cam Mitchell
Copywriter: Ted Brearley
Art Director: Tobias McCullagh
FORD
Concept EV Launch
NOTE: ‘Electron’ is a concept name
CHALLENGE
People think electric vehicles are not powerful.
IDEA
Why not launch Ford Australia’s first EV through a powerful act of nature?
EXECUTION
We will launch the EV through the power of lightning.
We launch Ford Australia's EV vehicle in the Northern Territory with one of the world's most consistently
large thunderstorms each year, which they named 'Hector the Convector.'
Suspense is built with each lightning strike as the EV charges up and is ready for its maiden voyage around Australia
OOH BILLBOARD
DIGITAL
Lightning strikes, and the car appears in the MREC
CREDITS
Art Director: Tobias McCullagh
FORD Low Price Tyre Guarantee
The cutest way to talk about road safety
INSIGHT
People don’t think about the safety of their tyres until it’s too late.
IDEA
It’s cute when your dog loses grip, but when it’s your car slipping, you’ve got a serious safety issue. So, let’s use thumb-stopping
viral videos of cute dogs to communicate the importance of safe tyres in an interesting way.
EXECUTION
So, let’s use videos of dogs slipping to demonstrate to people the symptoms of unsafe tyres.
UNMADE PROACTIVE: Non-slip dog socks and dog toys from recycled tyres.
CREDITS
CD: Michael Mulcahy
Copywriter: Ted Brearley
Art Director: Tobias McCullagh
FORD Service Animation
CREDITS
Creative Director: Michael Mulcahy
CopyWriter: Ted Brearley
Art Director: Tobias McCullagh
Animation Agency: Pixel
Production Lead: Katherine Muir
Head of Production: Sandi Gracin
PRINTS
OOH BILLBOARDS
DIGITAL BANNERS
DEALERSHIP BROCHURE
OTHER WORK & IDEAS