BURGER KING
x MINECRAFT
FIERY FORGE WHOPPER
Client: Burger King
Art Director: Tobias McCullagh
INSIGHT
Gamers enjoy fast food while gaming. - Insight Link
Minecraft Dungeons has ten million players and a game location called the Fiery Forge. Insight Link
IDEA
What if we created a Downloadable Content (DLC) quest for the Flame Grilled Whopper within a game?
EXECUTION
Team up Burger King and Minecraft with an in-game quest for The Fiery Forge Whopper - AKA The Flame Grilled Whopper.
Gamers enjoy fast food while gaming. - Insight Link
Minecraft Dungeons has ten million players and a game location called the Fiery Forge. Insight Link
IDEA
What if we created a Downloadable Content (DLC) quest for the Flame Grilled Whopper within a game?
EXECUTION
Team up Burger King and Minecraft with an in-game quest for The Fiery Forge Whopper - AKA The Flame Grilled Whopper.
Participants who complete the Fiery Forge Whopper Quest get their name inscribed in the Hall of Flames.
Participants who complete the quest score a prize code and a link to the Burger King website, where they provide their code and delivery details and then receive their prize of a Fiery Forge Whopper delivered to their doorstep.
Delivery boxes on the back of the motorbikes will be fitted with small smoke machines to further emphasise the flames used in making these Fire Forge Whoppers.
The packaging design for the Fiery Forge Whopper will also appear to be inspired by the game.
OTHER WORK & IDEAS