ENVIRO COIN
CRYPTOCURRNECY
FOR THE ENVIRONMENT
FOR THE ENVIRONMENT
Client: Environment
Art Director: Tobias McCullagh
INSIGHT
People think being rich is about money, but we need to be greedier about protecting our environment for our children’s future.
IDEA
Why not treat our environments, ecosystems, and oceans as a form of wealth? As we can’t live without them.
EXECUTION
Let’s create a new cryptocurrency that is directly tied to climate change data - we will call it the Enviro Coin. The Enviro Coin price will be affected by real-time climate data. If our environments improve, the Enviro Coin price will rise; conversely, if they deteriorate, it will fall.
People think being rich is about money, but we need to be greedier about protecting our environment for our children’s future.
IDEA
Why not treat our environments, ecosystems, and oceans as a form of wealth? As we can’t live without them.
EXECUTION
Let’s create a new cryptocurrency that is directly tied to climate change data - we will call it the Enviro Coin. The Enviro Coin price will be affected by real-time climate data. If our environments improve, the Enviro Coin price will rise; conversely, if they deteriorate, it will fall.
Using global environmental data and turning it into a form of wealth where you can only get rich with this cryptocurrency if the environmental data supports the global environment getting better.
This turns our environments into a form of wealth - fighting Climate Change creates wealth.
Environmental activists, celebrities, and everyday people can support this and be incentivised to take action to improve the environment. Even corporations and governments could get involved.
Environmental activists, celebrities, and everyday people can support this and be incentivised to take action to improve the environment. Even corporations and governments could get involved.
OTHER WORK & IDEAS