FORD ENDURA
Features Full of Luxury (ASMR)Client: Ford
CHALLENGE
Launch the luxurious Ford Endura to highlight the car's premium features.
INSIGHT
Guided meditation andAutonomous Sensory Meridian Response (ASMR) help people relax.
IDEA
Let’s allow our audience to embrace the finer things in life by turning our ads into relaxing meditation sessions through the power of ASMR.
EXECUTION
Adapting all the trademarks of ASMR and guided meditations, our product videos will dramatise the luxurious touch and feel of the Endura’s interior, right down to the fine stitching. Filled with an immense attention to detail, you can almost feel the plush leather, the masterfully crafted stitching, and the satisfying ‘thud’ of your car door blocking out the chaos of the outside world.
Launch the luxurious Ford Endura to highlight the car's premium features.
INSIGHT
Guided meditation andAutonomous Sensory Meridian Response (ASMR) help people relax.
IDEA
Let’s allow our audience to embrace the finer things in life by turning our ads into relaxing meditation sessions through the power of ASMR.
EXECUTION
Adapting all the trademarks of ASMR and guided meditations, our product videos will dramatise the luxurious touch and feel of the Endura’s interior, right down to the fine stitching. Filled with an immense attention to detail, you can almost feel the plush leather, the masterfully crafted stitching, and the satisfying ‘thud’ of your car door blocking out the chaos of the outside world.
OTHER WORK & IDEAS