AVAILABLE FOR FREELANCE | Melbourne, Sydney, Brisbane

TOBIAS MCCULLAGH   /   ART DIRECTOR  &  IDEAS MACHINE

PORTFOLIO        ABOUT

PROACTIVE IDEA KITKAT HAVE A BREAK GIFS PROACTIVE IDEA KITKAT HAVE A BREAK GIFS  




KITKAT

HAVE A BREAK GIFS
PROACTIVE  IDEA
Client: KitKat
Art Director: Tobias McCullagh
INSIGHT
GIFs are on a never-ending loop.

IDEA
What if we depicted the characters in the GIFs taking a break?

EXECUTION
Let’s have pre-rolls that recreate famous GIFs, showing them taking a break from their never-ending loops.
 





OTHER WORK & IDEAS