AVAILABLE FOR PERMANENT | Melbourne or Sydney
TOBIAS MCCULLAGH
ART DIRECTOR & IDEAS MACHINE
PORTFOLIO
ABOUT
PROACTIVE IDEA
KITKAT
HAVE A BREAK GIFS
PROACTIVE IDEA
KITKAT
HAVE A BREAK GIFS
KITKAT
HAVE A BREAK GIFS
PROACTIVE IDEA
Brand:
KitKat
(self-initiated)
Art Director: Tobias McCullagh
INSIGHT
GIFs are on a never-ending loop.
IDEA
What if we depicted the characters in the GIFs taking a break?
EXECUTION
Let’s have pre-rolls that recreate famous GIFs, showing them taking a break from their never-ending loops.
OTHER WORK & IDEAS