LITTLE CREATURES
SAVE THE BEES
Client: Little Creatures
Art Director: Tobias McCullagh
INSIGHT
Bees are important to our livelihoods, as they pollinate most of the crops we eat and many that feed livestock. Insight Link
Sugar is a key ingredient in creating alcohol.
IDEA
Let's create a beer that has a vested interest in helping save the Bees.
EXECUTION
As honey is a natural sugar substitute, let's use honey in the fermentation process of beer.
This beer can only exist with the help of bees making the honey. Hence, a vested interest in keeping the bees alive.
A beer campaign that donates profits to beekeepers and bee preservation.
Bees are important to our livelihoods, as they pollinate most of the crops we eat and many that feed livestock. Insight Link
Sugar is a key ingredient in creating alcohol.
IDEA
Let's create a beer that has a vested interest in helping save the Bees.
EXECUTION
As honey is a natural sugar substitute, let's use honey in the fermentation process of beer.
This beer can only exist with the help of bees making the honey. Hence, a vested interest in keeping the bees alive.
A beer campaign that donates profits to beekeepers and bee preservation.
Helping the bee population becomes as easy as enjoying a cold beer.
BENEFITS
Potential for a public relations campaign demonstrating corporate environmental and social responsibility.
It will open new markets with an environmentally friendly product.
OTHER WORK & IDEAS