MARIO MOVEMBER
ICONIC MOUSTACHES IN GAMING
Client: Movember & Nintendo
Art Director: Tobias McCullagh
INSIGHT
The iconic Super Mario Brothers are ideal ambassadors for men’s health.
Their moustaches are seen in over 70 million consoles worldwide.
Insight Link
IDEA
What if Mario and Luigi shave their moustaches to raise donations and improve men’s health awareness?
EXECUTION
Mario and Luigi shave their moustaches for Movember with opportunities to educate and raise donations for men’s health at intervals.
The iconic Super Mario Brothers are ideal ambassadors for men’s health.
Their moustaches are seen in over 70 million consoles worldwide.
Insight Link
IDEA
What if Mario and Luigi shave their moustaches to raise donations and improve men’s health awareness?
EXECUTION
Mario and Luigi shave their moustaches for Movember with opportunities to educate and raise donations for men’s health at intervals.
Each week, Mario and Luigi will update us on regrowing their moustaches via Social Media and Digital Advertising.
MOVEMBER PAGE DESIGN
Follow the Mario Bros. donation progress for Movember on the Movember website.
SOCIAL MEDIA
An announcement via Facebook and Instagram on Mario and Luigi joining the support for Movember.
Each week, we are updated with Mario and Luigi’s progress in regrowing their moustaches for Movember.
At the end of Movember, we congratulate all who helped the Super Mario Bros. raise donations for Movember.
DIGITAL BANNERS
To drive further traffic to the Movember website for donating and helping Mario and Luigi raise funds for the cause.
OTHER WORK & IDEAS