MENTAL HEALTH FIRST AID
Client: Mental Health First Aid
Art Direction: Tobias McCullagh
Copy: Ruth Clare, Alex Wadelton
Video & Animation: Resolution Media
Photography: Tom Franks
Voice Over: Tom Williams
Media: NewsCorp
Copy: Ruth Clare, Alex Wadelton
Video & Animation: Resolution Media
Photography: Tom Franks
Voice Over: Tom Williams
Media: NewsCorp
Contribution - Ups & Downs video
- Ideation,
- Script and storyboard,
- Moodboard for illustration styles
We have many interesting topics to discuss with Mental Health First Aid, but what matters most is producing a video that connects emotionally.
The strategy was to simplify and normalise the stigma of mental health by asking the audience if they knew what to do if a friend, workmate, or family friend confided in them about mental health issues they may be experiencing. A conversation may save a life.
The campaign ran for 6 weeks across paid digital channels.
I contributed to one of two bespoke animated films in the campaign.
The strategy was to simplify and normalise the stigma of mental health by asking the audience if they knew what to do if a friend, workmate, or family friend confided in them about mental health issues they may be experiencing. A conversation may save a life.
The campaign ran for 6 weeks across paid digital channels.
I contributed to one of two bespoke animated films in the campaign.
The Ups and Downs video contributed to 12,959 completed video views over the 6-week campaign.
To date, Mental Health First Aid have trained over 1 million Australians, with an ambition to train 1 in 10 by 2030.
To date, Mental Health First Aid have trained over 1 million Australians, with an ambition to train 1 in 10 by 2030.
OTHER WORK & IDEAS