SAMSUNG GALAXY TAB S9 ULTRA
Client: Samsung
ECD: Ben Clare
Snr. Copywriter: Lucy Everett
Art Director: Tobias McCullagh
Contribution to project
- Ideation,
- Internal presentation,
- Built storyboards for scripts,
- Mood boards,
- Updating storyboards for approval of changes needed during shoots,
- Created supers of disclaimers in portrait and landscape view,
- Post-production overview giving feedback on colour grading,
- Making sure there is continuity of scenes,
- Selected stills with product shots for use and colour grading,
- YouTube thumbnails
To create engaging content for the Tab S9 Ultra for viewers via the Influencer Fuslie.
INSIGHT
Creativity is drawing inspiration from our surroundings and applying it within our imagination. Fuslie takes us on a creative journey in designing a hoodie for her cat, with the help of the Galaxy Tab S9 Ultra Tablet, capturing points of inspiration.
IDEA
Fuslie demonstrates Samsung's campaign message – “See Great, Be Great”. Inspiring viewers that wherever creativity strikes, the Galaxy Tab S9 Ultra Tablet is there to help unleash it.
EXECUTION
We created a video of Fuslie going out into the world, drawing inspiration from her surroundings to create a new outfit for her cat, Mushroom (Mushy). She uses the Galaxy Tab S9 Ultra throughout the journey, capturing points of inspiration for designing a cat outfit for Mushy.
Subtle supers of product features blend into the environment as she draws inspiration.
OTHER WORK & IDEAS