SAMSUNG GALAXY TAB S9 ULTRA
Client: Samsung
ECD: Ben Clare
Snr. Copywriter: Lucy Everett
Art Director: Tobias McCullagh
To create engaging content for the Tab S9 Ultra for viewers via the Influencer Fuslie.
INSIGHT
There is a potential advertising advantage in leveraging an influencer to inspire their viewers about the Galaxy Tab S9 Ultra Tablet capabilities, in line with the Samsung campaign message.
IDEA
Samsung believes it can advantageously align with Fuslie to inspire viewers about the Galaxy Tab S9 Ultra Tablet and further their campaign message – “See Great, Be Great”.
EXECUTION
We created a video of Fuslie going out into the world, taking in inspiration from around
her to come up with a new outfit for her cat, Mushroom (Mushy). She uses the Galaxy Tab S9 Ultra throughout the journey, capturing points of inspiration for designing a cat outfit for Mushy.
There are subtle supers of product features blended into the environment as she draws inspiration.
OTHER WORK & IDEAS